Colors are a huge part of branding. Some studies have shown that up to 90% of snap judgments about products can be based on color alone. That’s why it’s so crucial for businesses to select the colors they use in their branding carefully. But how do they do that? So, let’s look at how companies use colors in their branding.
How Should You Use Red?
It’s been said that red is the color of energy, passion, and action. We can see that brands often use red to convey these qualities, such as Coca-Cola PABCO Roofing and Virgin. However, red is also the color most associated with danger. For instance, a stop sign is always red. A stop sign is an excellent example of how red grabs attention and creates a sense of urgency. Brands that use red are looking for you to pay attention to them.
What should you do with the color orange?
Orange is the color of happiness and creativity. It’s often used by brands that want to convey these qualities, such as Nickelodeon, Orange Theory Fitness, and Draft Kings. Orange is also a good choice for brands that want to stand out from the crowd; since it’s not used as often as other colors, it can help a brand stand out from its competitors.
Why would a brand use yellow?
Yellow is the color of sunshine and optimism. It’s often used by brands that want to convey these qualities, such as Best Buy and Subway. Yellow is also known for being a “happy” color, so a brand can use yellow to create a positive association with a brand.
Is it easy being green?
Green is the color of nature and growth. It’s often used by brands that want to convey these qualities, such as Greenpeace, US Green Building Council, and Whole Foods. Green is also a calming color, so it can be used to create a sense of stability and reliability.
Many brands trust blue.
Blue is the color of trust and loyalty, and brands that want to convey these qualities, such as Facebook and IBM. Blue is also known for being a calming color, so a brand can use blues to create a sense of tranquility and serenity.
Remember that brands should use colors to communicate particular product or service qualities. For example, while red conveys energy and passion, blue can communicate trustworthiness and reliability. By carefully selecting your brand colors, your business can more effectively communicate your message to consumers.