Marketing Communications Manager with extensive experience spearheading the strategic planning and execution of both domestic and global marketing initiatives through cross-functional leadership, content and social media creation oversight, and media channel management. Dynamic changemaker with a proven record of evaluating operational marketing capacity through research and data analysis in conjunction with key stakeholders, establishing high-level strategy that maximizes market share and augments engagement. Dedicated leader leveraging strategic communication skills to implement and train on new CRMs, marketing automation, and sales enablement programs.
Areas of Expertise
- Digital Marketing
- Content Creation & Strategy
- Social Media Management
- Marketing Communications
- Cross-Functional Leadership
- Digital Lead Generation
- Corporate Communications
- Vendor Management
- Budget Management
- Strategic Communications
- PR & Media Relations
- Global Brand Management
Select Achievements
- Revamped Premier Building Systems marketing technology by implementing a CRM, redesigning a user-friendly website, incorporating a marketing automation platform, and developing a webinar series as a result of COVID-19 to minimize onsite interactions which augmented client meeting capacity.
- Championed a comprehensive $21M e-commerce initiative in partnership with Agile coaches and international developers for thyssenkrupp while overseeing four websites and driving the content vision to achieve maximum profit and stimulate sustainable growth.
- Developed and launched a sales enablement program at Saint-Gobain to align sales and marketing operations by creating monthly agendas, developing training processes and materials, and providing cross-functional leadership to sales team leaders and local and internal marketing communications teams.